The Endurance Series is for sailors who have a fair amount of sailing experience and feel comfortable in all types of wind and sea conditions. The series provides a challenge for all experience levels. Some of the events are in lakes/rivers and others are out in the Atlantic Ocean and Gulf of Mexico and the distances range from 30 miles to 120 miles.
The Endurance Series’ goal is to build waterfront lifestyle event around the races. Once the boats leave the shore, there is a great window of opportunity for partners to engage with spectators.
The Endurance Series is looking to provide partners with fantastic possibilities for brand awareness and customer engagement opportunities. Sailors and boating enthusiasts represent an affluent demographic who place spending money on areas of interest as a priority. In addition, partnering with the Endurance Series provides an opportunity to give key customers or B2B Clients a unique experience and heightened connection with your brand.. Partnership opportunities can include:
- Beach Activity – set up volleyball tournaments and live music at the finish to add to the lifestyle. The sailboat race is the reason excuse for a party
- Sampling stations – placement of tiki bar themed stations around sailing venues bringing product front and center to customers, including distribution of product offers or samples
- Branded relaxation zone – develop a Bahamas themed viewing venue which becomes the epicenter of Endurance Series events for fans, and can include activation of events such as concerts, bikini contests, sailing seminars, brand immersions and other activities. Live GPS Tracking will be shown on big screens near the Tiki Bars allowing fans to track the action while relaxing!
- Signage – all events will provide partners with plenty of signage placement opportunities, including the race boats, support boats and vehicles, viewing venues and print programs
- Consumer promotions – POS signage promotion and premium sell-in program for event market (or national) activation. Includes customers sweepstakes opportunities
- VIP Hospitality – Entertain existing B2B customers or vendors at events; include tickets and special VIP boat rides as rewards for new B2B accounts signing on. Develop an internal sales /
purchase contest for national usage
- Nightlife – Host participant dinners, fan and distributor events at local establishments featuring your brand
- Lifestyle crossover – Endurance Series events will work to cross-promote sailing with other
high-end enthusiast activities such as sports cars, flying, powerboating, etc. by inviting owner
clubs, dealers and other entities to display product and have customers participate in the Enduranc Series lifestyle